The power of the cat picture

The Pull of Cat Pictures

Have you ever scrolled through your Facebook feed and seen a post that just makes you stop and think, “That’s it. That’s the post.” No, I’m not talking about the latest news article about politics or the latest viral video. I’m talking about that one post with the cat picture. You know the one. It’s that picture of a cat with a hilarious caption that just makes your whole day. 

Why are cat pictures so popular?

The simple answer is that they’re cute. But there’s more to it than that. Cats have been proven to reduce stress, lower blood pressure, and generally just make people happy. And what do happy people do? They share things that make them happy! So when someone comes across a funny cat picture, they’re more likely to share it with their friends because it makes them feel good. 

How can I use this to my advantage?

If you’re a business owner, you can use this phenomena to your advantage by incorporating cat pictures into your blog posts. A study conducted by P Pawlik-Plank found that posts with images received 94% more views than those without images. And while you don’t necessarily have to use images of cats (although we strongly recommend it), you should be using images in your blog posts to increase engagement.

cute cat photo

Always Add a Cat Photo!

Incorporating images into your blog posts is a surefire way to increase engagement and get more eyes on your content. And what better way to do that than by using pictures of everyone’s favorite internet animal—cats! Not only are they adorable, but studies have shown that looking at pictures of cats can actually reduce stress and make people happy. So next time you’re looking for ways to spruce up your blog posts, don’t forget the power of the cat picture!